Morning, Sophie.

Live work-in-flight · valued at retainer + project rate

£1.8m

+£240k briefed this week3 concepts awaiting your sign-off · Marlowe Press oldest

Twenty-two clients on the books, four campaigns in concept, two in production. The room is loud this week — Marlowe Press needs your ECD eye on three pieces before they go out; Solace are 48 hours from a launch lock.

Worth tracking

Solace Beauty · SS27 launch
Decision Wed
Concept · client review Tue£320kIn motion
Field & Foundry · heritage relaunch
Thu 14:00
Brief · scoping callAnchorIn motion

Campaigns in flight

Live campaigns across the book

Four in concept, six in production, two in market, two in reporting. Solace SS27 anchors the week — every other campaign sits behind its momentum.

Net new wk: +2
At risk: 1

Active clients

Brands on monthly retainer + project

Two new founder-led brands this quarter — premium beauty + heritage. Top-3 concentration at 31%, healthy spread for a boutique of this size.

Net new Q: +2
Top-3 share: 31%

ROAS · paid media · 30d

4.7×

Blended return on ad spend · top 8 clients

Holding above the 4.0× operator target. Solace pacing 5.3×, Auden Pharmacy creeping up on Meta. Drift Coffee underperforming — creative refresh booked for Monday.

vs prior mo: +0.3×
Channels live: 11

Content shipped · 30d

Pieces published across all channels

Editorial + social + email weighted toward Auden and Solace this month. Newsletter open rate trending up; LinkedIn voice work for two founders performing above their feed average.

Open rate: 38%
Pieces queued: 12

Founder voice · LinkedIn

Founders on the ghostwriting roster

Six founder voices, calibrated. Drafts approved at 91% rate. The Auden founder has compounded ~3,400 followers since onboarding — strongest signal in the cohort.

Draft approval: 91%
Posts queued: 14