Wednesday 3 June

Financial pulse

Revenue · GP · working capital. The shape of the year so far.

live · ledger synced 02:00 GMT

Revenue YTD

£1.8m

+17.9% YoY

Revenue · this month

£385k

vs £370k prior month

GP composite

42.6%

+2.5 pts YoY

Working capital cycle

28d

-6 days vs prior Q

Top-3 concentration

31%

Healthy spread · target <40%

At-risk revenue

£74k

Drift Coffee · refresh sprint

Revenue · last 12 months

£1.8m YTD · +17.9% YoY

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Peak season Nov/Dec carried the year. Spring cycle running 16% ahead of last year — three new brands onboarded ahead of November, with the next two queued for September.

Top customers · YTD

8 of 24 accounts

  • Solace Beauty

    Anchor

    14%

    £258k

    GP 44.2%

  • Auden Pharmacy

    Anchor

    11%

    £202k

    GP 46.8%

  • Marlowe Press

    Healthy

    9%

    £166k

    GP 41.5%

  • Lyric Hotels

    Healthy

    8%

    £147k

    GP 40.2%

  • Field & Foundry

    Healthy

    7%

    £129k

    GP 38.6%

  • Bramble House

    Healthy

    6%

    £110k

    GP 38.4%

  • Echo Sound

    Healthy

    5%

    £92k

    GP 42.1%

  • Drift Coffee

    Watch

    4%

    £74k

    GP 30.6%

Segment mix · YTD

  • Brand identity + systems

    32%

    GP 46.4%

  • Paid + performance

    22%

    GP 38.2%

  • Campaign + film

    18%

    GP 41.8%

  • Content + editorial

    14%

    GP 43.6%

  • Founder voice

    8%

    GP 49.1%

  • Strategy + research

    6%

    GP 44.2%

Life sciences carrying the GP mix at 17.8% — protect that lane through the renewal cycle.

Commentary · this period

  • Revenue +18.0% YoY YTD. Q4 retail-cycle uplift held at +28% vs 2024 — Solace + Auden anchors carried it.

  • GP composite +2.5 pts YoY. Brand identity lane carrying the mix at 46.4%; the work to keep is the founder-led brand work, where the room sits up.

  • Working capital cycle down 6 days vs last quarter — DSO improvement on retainer billing moved to monthly-up-front for new contracts.

  • Top-3 client concentration at 31%. Sub-40% holds the boutique-agency operator target; the book is intentionally widening through 2026.

Risk surface · top 3

  • Drift Coffee · margin slipping

    GP% down 4.2 pts YoY on creative-fatigue refresh hours. Refresh sprint contained in scope; expect to recover 2.0 pts by Q3 once new hero set is live.

  • Solace SS27 · studio concentration

    Studio at 84% utilised, weighted heavily toward Solace through July. Bought-in retoucher days cover the peak; back-to-back projects after SS27 lock managed.

  • Lyric Hotels · scope creep risk

    Group-wide visual system has new-property roll-out potential. Phase contracts now standard; charging for research separately keeps margin clean.

Numbers calibrated against your live ledger during the engagement’s data-and-APIs phase (weeks 1–4). Until then, placeholder against approximate sector scale — every figure marked TODO confirm in source.