Morning, Theo.

Pieces in studio · across concept + production

+4 briefs in this week3 pieces with the client awaiting approval

Studio floor is at 84% utilised — within tolerance but tight ahead of the Solace lock. Marlowe Press needs a senior designer hour today to unblock the rebrand pages. Two retoucher days bought in for SS27 peak.

Worth tracking

Solace Beauty · SS27 print suite
Internal review Wed
Production · with retoucher12 assetsHigh conviction
Frieze Industries · manufacturer film
Client view Fri
Edit · 2nd cut90s + cutdownsIn motion

Campaigns in flight

Live campaigns across the book

Four in concept, six in production, two in market, two in reporting. Solace SS27 anchors the week — every other campaign sits behind its momentum.

Net new wk: +2
At risk: 1

Active clients

Brands on monthly retainer + project

Two new founder-led brands this quarter — premium beauty + heritage. Top-3 concentration at 31%, healthy spread for a boutique of this size.

Net new Q: +2
Top-3 share: 31%

ROAS · paid media · 30d

4.7×

Blended return on ad spend · top 8 clients

Holding above the 4.0× operator target. Solace pacing 5.3×, Auden Pharmacy creeping up on Meta. Drift Coffee underperforming — creative refresh booked for Monday.

vs prior mo: +0.3×
Channels live: 11

Content shipped · 30d

Pieces published across all channels

Editorial + social + email weighted toward Auden and Solace this month. Newsletter open rate trending up; LinkedIn voice work for two founders performing above their feed average.

Open rate: 38%
Pieces queued: 12

Founder voice · LinkedIn

Founders on the ghostwriting roster

Six founder voices, calibrated. Drafts approved at 91% rate. The Auden founder has compounded ~3,400 followers since onboarding — strongest signal in the cohort.

Draft approval: 91%
Posts queued: 14