Wednesday 3 June
Client retention
The book, in health.
Eighteen client relationships, scored on engagement, performance signal and renewal readiness. Solace Beauty is the live reference client — open their portal via the rep switcher to see what the founder sees.
Active clients
18
Retainer + project blended.
Health average
81
Engagement + performance composite.
Logins · this month
82
Compounding switching cost · target 5+ / client.
On watch
3
Clients needing a soft touch this week.
By discipline
Brand
82
8 clients
Performance
83
3 clients
Content + voice
78
6 clients
Hospitality
91
1 clients
Clients · health + signal
Solace Beauty is the live reference client portal.
96
+1 pt WoW
Solace Beauty
Reference clientBrand
Founder logged in eleven times this fortnight — strongest engagement in the cohort. SS27 launch 48 hours from lock; relationship is set up for multi-year continuity.
11
logins
94
+0.5 pt
Auden Pharmacy
Performance
Year-2 renewal in steerco Thursday. Performance pacing 5.3× ROAS against 4.0× target; renewal conversation lands on the dashboard, not the price sheet.
9
logins
92
flat
Marlowe Press
Content + voice
Three pieces waiting on Sophie ECD eye before they go out. Editorial relationship steady; Q3 brand campaign sits behind these reviews.
8
logins
91
+1 pt WoW
Lyric Hotels
Hospitality
Anouk wants research phase scoped before identity work. Group-wide visual system project at £360k anchors the second half of the year.
7
logins
89
+1 pt
Field & Foundry
Brand
Cormac open to two-phase scope on heritage relaunch. Research → identity → campaign. Phase 1 alone £280k.
6
logins
88
flat
Bramble House
Performance
Mid-campaign read positive. Conversion rate dip on landers — CRO sprint scoped, A/B live Wed.
5
logins
87
+0.5 pt
Trove & Bell
Brand
Brand audit shipped; identity phase scoping Wed. Susannah signalled second-phase appetite — keep tight on Sophie's ECD time through July.
5
logins
85
flat
Echo Sound
Brand
Launch film delivered Tuesday. Kit happy; 2026 follow-on confirmed. Annual relationship pacing well.
4
logins
84
+1 pt
Halt & Catch Coffee
Content + voice
Founder voice work pacing 91% draft approval. Quarterly readout shipped; founder asked for content series next.
6
logins
82
+0.5 pt
Verdant Tea
Content + voice
Monthly readout delivered. Founder leaned toward expanding into content series — scope conversation booked Tuesday.
4
logins
80
flat
Cobalt Foundry
Brand
Concept route presented; Nile wants a second board. Healthy founder energy on the brand; second-board work scoped this week.
3
logins
78
flat
Numen Skincare
Brand
Introductory call from D&AD reception booked Tuesday. Lila is founder-led skincare — Shine cohort fit; alignment score 76.
3
logins
76
flat
Pelham Bookshop
Content + voice
Vera bought the editorial-by-Shine pitch; awaiting board sign-off. Quarterly editorial calendar + email if it lands.
3
logins
74
−0.5 pt
Aurora Wellness
Content + voice
Newsletter overhaul brief received. Engagement dropping vs prior quarter — worth a soft check-in alongside the scoping reply.
2
logins
73
flat
Hatchet & Bear
Brand
Outbound intro DM sent; awaiting reply. Heritage menswear cohort fit — Shine alignment 73 on first read.
2
logins
68
−3 pt WoW
Drift Coffee
Soft touchPerformance
CTR fatiguing, CPA up 18%. Creative refresh sprint briefed for Monday; new hero set in market 14 June. Founder needs reassurance — Iris taking the call.
2
logins
65
−1 pt
Saltrose Spirits
Soft touchBrand
Discovery call shipped; awaiting scope back from them. Holiday activation timing tight against Solace SS27 lock.
1
logins
62
flat
Atelier Vinta
Soft touchContent + voice
Aspirational call — no fixed brief. Bea warm on Iris; long-tail conversion. Worth a coffee in person next month.
1
logins