Wednesday 3 June

Content calendar

What ships this fortnight.

Four tracks — client editorial, founder voice, campaign content, and Shine’s own thought leadership. Each piece carries an approval flow, a publish channel and a reach read-out once it’s live.

Live · last 30d

4

Across all tracks

Scheduled

3

Next 60 days

Awaiting approval

5

Founder + ECD passes pending

In draft

3

In the studio · awaiting voice pass

Client editorial

  • Scheduled

    9 Jun

    Solace Beauty · SS27 launch · founder editorial

    solacebeauty.com/journal

    Pre-publish · launch week

  • Awaiting approval

    12 Jun

    Lyric Hotels · "Why we slow down" · new-property launch piece

    Lyric site · LinkedIn

  • Live

    22 May

    Marlowe Press · curator column · the case for slow publishing

    marlowepress.com

    11.2k views · 240 shares

  • In draft

    18 Jun

    Auden Pharmacy · "Pharmacy as ritual" · founder voice + brand context

    audenpharmacy.com

Founder voice

  • Awaiting approval

    4 Jun

    Esther Bloom · "What a brand is after the room goes silent"

    LinkedIn · Esther

  • Awaiting approval

    5 Jun

    Otis Reade · "Retail at the volume of a whisper" · year-2 reflection

    LinkedIn · Otis

  • Live

    28 May

    Wren Halliday · "The cup you remember"

    LinkedIn · Wren

    4.8k impressions · founder reposted

  • In draft

    9 Jun

    Felicity Carstairs · "Slow publishing in a fast feed"

    LinkedIn · Felicity

Campaign content

  • Scheduled

    11 Jun

    Solace Beauty · SS27 launch · paid social hero · 0:15 + 0:06 cutdown

    Meta · TikTok

  • Live

    15 May

    Bramble House · spring campaign · OOH hero copy

    OOH London · Underground

    3.2m impressions · 7 days run

  • Awaiting approval

    8 Jun

    Echo Sound · launch film · 60s + 30s + 15s

    YouTube · paid social

  • In draft

    25 Jun

    Frieze Industries · manufacturer brand film · long-form documentary 4 min

    frieze.com + LinkedIn

Shine thought leadership

  • Scheduled

    15 Jun

    Shine · "The new boutique creative agency" · positioning piece

    shine.studio + LinkedIn

  • Live

    10 May

    Shine · "Founders we work with · year one in numbers"

    shine.studio

    6.4k views · 2 inbound briefs

  • Awaiting approval

    22 Jun

    Shine · case study · Auden Pharmacy · pharmacy-as-ritual

    shine.studio + dribbble

Approval flows route per piece — client editorial to the brand lead, founder voice to the founder, campaign content to the account lead, Shine TL to Sophie. Nothing publishes without explicit sign-off; reach read-outs land back here within 48 hours of going live.