Wednesday 3 June

Performance + media pulse

The work, in market, right now.

Paid-media performance, studio load and the constraints worth acting on this week. Shine manages the work; clients see the dashboard, the partner walks the readout. Numbers placeholder until each client’s media stack is wired in during onboarding.

Paid media · 30-day pulse

Live, blended across 11 channels and 8 clients

0.0×

ROAS · blended · 30d

+0.3× WoW · target 4.0×

0.0%

CTR · paid · 30d

+0.1 pt · target 2.0%

£0.00

CPM · blended · 30d

+£0.40 · target £8.50

0.0%

Conv. rate · landing · 30d

−0.1 pt · target 3.5%

Top 10 clients · paid spend at desk · £889k monthly

Solace Beauty

Anchor client

Brand · paid · content

£220k

28% GP

4.2m reach

Auden Pharmacy

Performance · paid

£165k

26% GP

3.1m reach

Field & Foundry

Brand · campaign

£98k

29% GP

1.9m reach

Lyric Hotels

Brand · content

£82k

27% GP

1.6m reach

Drift Coffee

Creative refresh due

Performance · paid

£74k

22% GP

1.5m reach

Bramble House

Campaign · paid

£62k

25% GP

1.3m reach

Echo Sound

Campaign · paid

£58k

24% GP

1.2m reach

Trove & Bell

Brand · content

£48k

26% GP

1.0m reach

Marlowe Press

Content series

£44k

23% GP

0.9m reach

Halt & Catch Coffee

Voice + content

£38k

27% GP

0.7m reach

Spend mix · by discipline

£889k

Monthly

  • Brand · paid · content· 25%
  • Performance · paid· 27%
  • Brand · campaign· 11%
  • Brand · content· 15%
  • Campaign · paid· 13%
  • Content series· 5%
  • Voice + content· 4%

Team load · today

  • Studio utilisation

    84%

    Designers, art directors, copy blended. Tight ahead of the Solace SS27 lock; two retoucher days bought-in for peak.

  • Account team headroom

    11%

    Iris + Felix + Naomi running 89% utilised. Felix taking the new Cobalt Foundry brief; Naomi on Lyric workshop.

  • Media spend at desk

    £890k

    Trafficked this month across 11 channels and 8 clients. Solace + Auden running ~43% of the desk between them.

  • Sophie’s review queue

    6 pieces

    Three from Marlowe Press, two from Solace, one Field & Foundry concept. None blocking client review windows this week.

Performance constraints · top 3

  • Watch

    Drift Coffee creative is fatiguing

    CTR down 0.4 pt over four weeks; CPA up 18%. Six-month-old hero set is the driver. Refresh sprint briefed Monday; new creative live by 14 June.

  • Watch

    CPM creep on Meta · DTC cohort

    Blended CPM up £0.40 vs prior 30d, weighted toward Meta. Auction pressure plus Solace prospecting layering in. Mix shift toward TikTok prospecting modelled for July.

  • Tracking

    Conversion rate dip · landing pages

    Bramble House + Echo Sound landers down 0.2 pt MoM. Hypothesis is hero copy mismatch with refreshed paid creative. CRO sprint scoped; A/B live Wed.

Media metrics blended across Meta, Google, TikTok, LinkedIn, programmatic display. Placeholder until each client's media stack is wired during onboarding; the partner walks the readout, the dashboard surfaces the signal.